Six months after completion, the five mini-documentaries we produced for Specialized with welikesmall are finally online. The videos all live in this microsite welikesmall built. Thanks to Goodby and Specialized for trusting us with this project. The concept was to show how Specialized employees are passionate die-hard bikers just like their customers. Truthfully, I think they are more passionate and bike-obsessed than 99.9% of bikers anywhere in the world.