Struck designed and concepted an amazing toy store in the The Grand America, a luxury hotel in Salt Lake City, UT. The amount of detailed fantasy and imagination that went into the store is mind-blowing. Struck hired us to create a mini-documentary about their creative process of creation and collaboration with many talented artists., Check out Brand New for a complete write-up on the store: underconsideration.com/brandnew/archives/eye_candy_literally.php